Ideogram is the undisputed king of AI typography—if you need legible text on a generated image, this is the tool. However, the pricing is steep for casual users now that the $7 Basic plan is legacy, pushing the entry price to $20/month. While its v3 model rivals Midjourney in quality, developers should be wary of the granular, credit-heavy API costs (up to $0.20/image for quality mode with character references).